Metaverse Marketing? What is it and how can you do it?
Alright, buckle up because I'm about to take you on a ride through one of the coolest concepts in digital marketing right now: Metaverse Marketing. Imagine this: a world where…
The AI Revolution in Advertising: Understanding Google and Facebook’s New Playbook
With the rise of Generative AI in the world of advertising, there is a noticeable shift in how marketers create and deliver ads. From personalized ads to predictive targeting, this…
Maximizing Impact with Micro-Content: How Short Videos Can Transform Marketing Strategies on TikTok, YouTube, and Instagram
In the contemporary digital landscape, short video marketing has emerged as a potent tool for service-based companies seeking to enhance brand awareness and connect with their target audience. From capturing…
Top 5 Digital Marketing Trends for 2024: Embracing the Future
As 2024 approaches, the digital marketing arena is poised for transformative changes. Driven by technological advancements and evolving consumer behaviors, these trends offer opportunities and challenges for marketers. Understanding and…
ChatGPT and Generative AI: The New Era of Digital Marketing in 2024
In the swiftly evolving landscape of digital marketing, the advent of ChatGPT and Generative AI has opened new frontiers. These technologies offer unprecedented opportunities for marketers to enhance their strategies…
A Beginner’s Guide to Keyword Difficulty
If you're just starting out, the vast sea of SEO terminologies and strategies might seem overwhelming. In this article, we will try to break it down for you, step by…
Can I learn Digital Marketing in 6 months?
Short answer - Yes!! You can. 6 months is a good timeline to learn any skill to an intermediate level. Digital marketing is probably a 5-6 on a 1-10 scale…
New to Programmatic Advertising? Start Here in 2023
Digital advertising has transformed the way businesses reach their customers. If you've ever wondered how a shoe advertisement magically appears after you've been searching for footwear online, you've witnessed the…
Breaking Down Facebook Ad Metrics: A Guide for Conversion-focused Advertisers
I have been running Facebook ads for over a decade now. Investing a significant amount in Facebook advertising years reveals a common mistake among advertisers: paying too much attention to…
Google Demand Gen Campaign : Discovery campaign in a new wrapper?
Google is well-known (or perhaps infamous) for introducing new campaigns or enhancing existing ones. Discovery campaigns were positioned to rival Facebook, pitting Google's Discovery Feed against Facebook's renowned newsfeed. However,…